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Do you prepare to disappoint?

In any business there will be time when you don’t see eye to eye with your customer.  In fact there will be times when you disagree with them because what they want is either impossible, illegal, unavailable or otherwise difficult for you to deliver.

You might encounter that situation more than once in the course of your day. You expect it right? So if you are a doctor how do you prepare to deliver that news to a patient?

Once you’ve dumped your baggage and assumptions, approached patients with humanity and compassion, and discovered the real problem, what’s your next step? That depends upon what the real problem you discovered is. Is the problem something that is your fault or one you can solve? Did the patient have expectations that weren’t correct? Have an honest and forthright discussion with them. If you can do that, you’ll be getting thank you cards from your patients for a very long time. David J. Norris, MD

Picture by LenaLandmine

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